The unemployment soccer WK League, the top league in women’s soccer in Korea, has often been criticized as it is associated with various difficulties such as a small supply of players, low marketability, and operational problems.
The European side, such as the England Women’s Super League, is developing rapidly, and the ‘stagnant state’ of the WK league is also more prominent. However, the league, which has suffered from the disappearance of several teams since its launch in 2009, is difficult to maintain with an eight-team system.
In this situation, an ‘external stimulus’ occurred. The Asian Football Confederation (AFC) is organizing the Women’s Champions League by combining leagues from Asian countries and Australia. This also orders a change in the WK League.
From the 2028-2029 season, only teams that have obtained an AFC license will be allowed to compete in the Champions League, which has been made permanent this time.
In order to dream of an Asian stage, he was given the task of overhauling the system inside and outside the club within five years.
This calls for a break with the unemployment team system. This is because corporate status is a prerequisite for being incorporated into the system that applies to the AFC, the International Football Federation (FIFA), and even the Court of Arbitration for Sports.
In addition, there must be no reason for disqualification in 19 detailed requirements such as infrastructure, personnel/administration, legal status, and finance.
According to the Yonhap News coverage on the 27th, there is no team in the WK League that meets the criteria such as the mandatory operation of a 15-17 year old girl team and the secretariat of ‘sufficient manpower’. Each has difficulties.
Incheon Hyundai Steel, the most winning team, is also homework to incorporate and secure a young girl team. Gyeongju Korea Hydro & Nuclear Power, which has competed for supremacy with Hyundai Steel for three consecutive years, must first prepare a stadium that can play Champions League matches.
It is not easy to operate a young girl team in the region. In Sejong City, where Sejong Sports Toto is located, there are no middle and high school women’s soccer teams. If they cannot utilize local schools, they will have to choose a more expensive foundation, which deepens their concerns.
Suwon FC is in a better position. An official from the club said, “We have been preparing to raise it to the same level as the professional men’s team.”
The Korea Women’s Football Federation hopes that even some clubs will actively seek licenses. This is because the Champions League will be an opportunity to promote the league and Korean women’s football globally in the long run.
An official from the federation said, “The Champions League is not bad from our point of view. What is better than this to promote the league?” said.
He added, “If the team is qualified to represent the WK League, I think it has enough power to win the AFC Champions League.”바카라사이트
In fact, after collaborating with the Korea Football Association, the federation prepared the ‘WK League Club License’ and has been implementing it since February.
It is a self-regulation that greatly eases the AFC standard in consideration of individual team conditions, such as ‘recommending’ participation in official competitions for young girls’ teams, and the intention is to gradually supplement the incomplete parts.
It is a part where the will to develop is revealed, but this also means that specific standards to improve the quality of the league have now been established.
In addition, unlike the AFC, this license is not enforceable, so it is unknown whether each club with insufficient financial capacity will be an incentive to supplement the system.
If you look at the league development scenario like this, you are always driven to the dead end of financial problems.
FIFA classified the WK League as a place where there was no documented ‘commercialization strategy’ in its investigation report on women’s soccer leagues around the world, which was released on the 23rd.
Among the 34 leagues, six leagues, including the WK League, Chile and Tanzania, do not have such a strategy and cannot even generate revenue from the sale of TV rights.
There are four leagues that do not receive financial support here, including Portugal and Zambia, and the WK League is included here as well.
According to FIFA, each club in the world has an average of eight sponsors. There are various fields such as travel, education, healthcare, finance, and distribution.
On the one hand, there are four countries where each team has less than one sponsor company: Morocco, Nigeria, Tanzania, and Korea.
FIFA points out that the future growth of women’s football ultimately depends on whether or not there is a commercialization strategy. Introducing the ‘values’ contained in women’s soccer and women’s sports and persuading the market was seen as a key strategy.
Lee Jong-seong, a professor of sports industry at Hanyang University, also believes that emphasizing social values is the best way to raise the ‘marketability’ of women’s football in Korea, including the WK League.
It is a diagnosis that it is necessary to break away from the existing frame of facing the market with only performance and international competition results.
Professor Lee pays attention to the increasing number of women who enjoy soccer in the field of daily sports.
Professor Lee said, “There is a high likelihood that women’s perception of women’s soccer will change after 15 years, when women in their 20s and 30s who enjoy soccer become leaders in each field,” but “reducing this period and preparing for this future, the’connection phase’ We need a strategy to prepare for it,” he pointed out.
Australia is mentioned as an example of successfully developing women’s soccer through a transitional phase.
In Australia, rugby is a popular sport, so soccer is neglected. However, thanks to this situation, public opinion that attention and support should be poured into ‘women’s soccer’ was rather strengthened, and the government and the market moved little by little.
Professor Lee, who mentioned norms such as gender equality, said, “Right now, women’s football has a strong symbolism. There is a lot of room to spread a positive message.” It’s important to find out,” he said.
“If you think about social values, women’s football can be an ‘open market’. I know that companies are mentioned in the media when they sponsor in a differentiated way,” he said. The league will grow only if it is operated under the premise of ‘market simulation’,” he added.